In 1977, the Onitsuka Co. Ltd. (Tiger as it was better known) became ASICS. The name, an acronym, derives from ‘Anima Sana In Corpore Sano’ a Latin phrase expressing the ancient ideal of ‘A sound mind in a sound body’. This concept is central to our role as a manufacturer of sporting goods and researcher in the field of sports and fitness.
The legend lives on today as ‘ASICS Tiger’ – a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.